Whilst browsing the Internet on a Sunday morning as one does to avoid studying for an upcoming exam, I came across something quite clever and felt the need to share it with you straight away.
Graphic designer Mike Frederiqo has created a series titled ‘Logos by Mike Frederiqo’ that cleverly integrates designers into their logos including Louis Vuitton, Marc Jacobs and Yves Saint Laurent. The concept might seem strange on paper but the results are stunning, engaging and funny.
The Dutch artist successfully captures the personalities of designers, creative directors and editors in the series. Take for example the Americana ethos underlying the Ralph Lauren logo by showing Lauren himself riding a horse or Marc Jacobs in his shirtless, tattooed form. It also represents how intertwined the figures personalities are with their own brands. What you find is that most people think of Karl Lagerfeld when they think of Chanel and it is no doubt that Anna Wintour is synonymous with Vogue US.
Frederiqo told Life and Times that many illustrators make fun of the logos in an almost negative way and explains the reason behind the series. “I wanted to do something positive with the logos, something that would be recognisable. And what is more recognisable than the Coco Chanel logo?”
He first received attention when he transformed Spongebob into celebrities, musicians and designers such as Jay-Z, Karl Lagerfeld and Kanye West, and counts Marc Jacobs as a fan of his work.
The witty collection is also printed on a collection of t-shirts on his website.
Enjoy the artworks shown below.